SCALE und FreeScale

SCALE and FreeSCALE are innovative carpet-tile collections that incorporate a newly oriented ‘construction kit’ for floor design using tiles. Besides actively developing the collections for Vorwerk along with their spatial presentations at trade fairs and expositions, Hadi Teherani also designed a complete corporate identity for both of them, including lettering and a logo that expresses the products’ functionality in a pictorial and distinct manner. Among the elements comprising the draft design for the CI are printed matter and publications: from an invitation card to the press portfolio and on to catalogues, sample books, a puzzle box and kits for architects.