Scale and FreeScale

Exhibition stand at Contract World

Attention is focused on the coloured flooring set within the black stage scenery reminiscent of a theatre. On the wall areas, the only figures found are finely drawn graphic references to the systematology behind the patterns laid. Mirror effects allow the floor and the possibilities it offers to seem infinite. They generate a floor area far beyond the space for the trade-fair booth, thus emphasizing the floor’s fundamental significance as design element within a space. The table for samples in the centre enables direct tactile access to the materials used.  

»A specially designed trade-fair booth convincingly demonstrates the revolutionary versatility of “SCALE”, the new carpet-tile collection by Hadi Teherani. «

Project Factsheet

Completion2009
Gross Floor Area20 sqm